You may not have the resources your larger competitors have, nevertheless, you can still establish a strong market presence and never have to match the marketing budget of your bigger competitors.
In fact, with just a little cleverness and ambition, it is possible to conduct very sophisticated marketing activities at little or no cost. This includes learning what you can do to provide for your customers wants or needs, then effectively promote it in their mind, and build your business in the process.
The first step is in understanding what your visitors want or need. In past times, expensive market research was the only way to find out what issues your customers had. Now, with the mass acceptance of social media marketing, you have a solution to start a dialogue with your customers–and all it will cost you is some of your time.
Start by setting up a small business page on Facebook. Add info on your services and products in the profile. Ensure it is fun and interesting, not just a dry recitation of features. Then use jump start service near me to engage your customers:
Utilize the status update feature to provide tips, news about products or services, and previews on upcoming enhancements.
Allow your “fans” to create comments on the page.
Add applications like a message board or perhaps a survey (all available from Facebook free of charge) to facilitate gathering input from your customers.
Next, focus on providing more than a product or service. Think about how you can make employing your company into a satisfying and interesting experience. Your customers expect this and your competitors are thinking about how to do it as well. The very best experience can drive more loyalty compared to the best product or best price.
Now, promote your business with announcements in publications and on the web. Write and distribute pr announcements that are newsworthy, and send them to newspapers, magazines, television and r / c, and internet sites that distribute news in your industry. It only takes one outlet to feature the story and you may have free usage of thousands of people.
When writing the news release, design the headline to seize readers’ attention in as few words as you possibly can. Use active verbs and place the main facts in the beginning, with a lead sentence which will draw the reader right into a convincing piece. Be sure you write the story from the customer perspective so it is relevant to them.
Lastly, make use of the bad economy! There are plenty of cost-effective marketing resources currently available. People with big name corporate experience who can give you added expertise at an acceptable price. In fact, outsourcing your marketing could be a cost effective approach to level the playing field together with your bigger competition.
The magic of Digital marketing.